Coinciding with a web re-skin, a digital brand guide was essential. A cohesive digital design system was established creating elevated editorial experiences across all digital platforms, including our website, emails, digital campaign suites and advertisements. With a focus on Tommy Bahama’s iconic brand identity, the digital guidelines utilize guest experience to ensure all site enhancements focus on user-centric best practices. Working with developers and UX to ensure proper implementation within a web environment, these guidelines promote consistency and integrity of the creative vision.
