Holiday brings several campaigns and promotions together each year. The Holiday Gift Shop drove the creative direction of the holiday season in print and digital, featuring in-house artwork and illustrations sampled from the archives.
I was responsible for creative oversight across campaigns to ensure a cohesive guest experience. I drove site design for the Holiday Gift Shop in 2 phases including responsive site design and creation of a suite of holiday templates utilized by the creative team in e-comm, social, and email creative as well designing the Stocking Stuffers promo. I soft-launched holiday cocktail recipe pages on the Restaurant & Marlin Bar website driving visits through email and social media while cross-promoting product on the retail site.