Holiday 2020 Look & Feel feat. the Huladay Gift Shop & Holiday Promos

Team: Tommy Bahama
Scope: Creative Direction, Web Design, Digital Marketing

Holiday brings several campaigns and promotions together each year. The Holiday Gift Shop drove the creative direction of the holiday season in print and digital, featuring in-house artwork and illustrations sampled from the archives.

I was responsible for creative oversight across campaigns to ensure a cohesive guest experience. I drove site design for the Holiday Gift Shop in 2 phases including responsive site design and creation of a suite of holiday templates utilized by the creative team in e-comm, social, and email creative as well designing the Stocking Stuffers promo. I soft-launched holiday cocktail recipe pages on the Restaurant & Marlin Bar website driving visits through email and social media while cross-promoting product on the retail site.



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